Ive admittedly lost touch with hip hop. At least the popular stuff. As much as i hate to sound like a curmudgeon, things simply aint the way they used to be. Whipping and Nae-Nae'ing, Misogynist auto-tuned anthems and lack of substance have def made this old man fall back from an artform i once based my life around. Now, im not sayin that we didnt have our fair of ignorant shit.. But there was a balance on the radio.. Nowadays with the exception or future GOAT candidates, Kendrick, Jcole, etc, i feel like this generation wont have timeless classics like my generation of headz do. However, despite being such a brooding harbinger of cultural doom, there IS hope on the horizon.. A new school of rappers who value pride and self respect more than bling and guns.. they are aware of thier vices but not controlled by them. Yusha Assad is one of the leaders of this new vanguard. When we first discussed shooting a video for this Lead track off of his House Studios-produced, "Hope" he passionately explained to me the message and feel that he wanted to get across to the masses. Yusha is passionate about empowering people and is a champion for humanity who also happens to have BARS! He, Alfred the MC and Brittany Tanner link up to tell a story of perserverance and HOPE..